Nilead web services agency

Your website is an investment, if you manage it smartly, it can generate great profits for you. You invested money and time into your website not just to have a website, but with hope that your investment will lead to greater visibility, leads, sales and most importantly the bottom line. Lets see how you can make the most out of your investment. Utilize the website as your lead tool The very first thing a potential client/partner usually does is visiting the organization's website. The website which is always available online (or should be), and always updated with the latest news and information (or should be) is no doubt a good source for information about the company. A smoothly functioning and well designed website is an effective presales tool for an organization. Via the company website, the visitors can understand more about the products, services, or solutions it offers; and may consider taking the next step as a qualified lead with the organization's salesforce. ...

"SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers." Transport Layer Security (TLS) is the successor to SSL but since SSL is by far most common term on the Internet people still use SSL when talking about these terminologies. Without SSL, all the data transferred between you and the webserver can be intercepted by others. For eCommerce websites that take customer's sensitive information, this could mean hacked credit cards and other information. For other types websites, this could mean that the 3rd parties can easily track your browsing traits. How to know if your site is using SSL Look at the URL of the website. If it begins with “https” instead o...

Search Engine Result Page (SERP) are the result pages that contain the result of a search query. Sample search engine result page Each result in this page is often called SERP snippet or SERP item. Search Engines uses the content from your website to generate the content of these snippets.   Search engine result page snippet has 3 main components Note:   search engines have custom algorithms to generate the snippets, the general rules to use title, description and link do not always apply. As you can see in the example above our title is cut short and some of the words are not displayed. It's very important to take note of this, imagine if you use a very long title and the most important keywords are not displayed then you may not capture the users' immediate attention. How does Google display the SERP text content? Now that you know Google is truncating the text content displayed in the SERP snippet, it's important to understand how Google is ...

When designing a website one essential factor is knowing your audience, using the right elements and colors will help in the success of your website. What would work for people in Europe or America (western cultures) perhaps won’t be appealing to people living in Japan or any of the Asian culture countries. Deciphering the way people respond to color is not an exact science, many factors are involved, from hundreds of accumulated culture of your country or region, religion or personal experience.   As a person that was born in a western culture but that currently work a web design company in Vietnam, I had to learn all the new meanings and psychology of colors. Choosing the right combination of colors will affect if the user feels engage or not with the message that you are trying to communicate. Below you will find some of the meaning of the general color wheel. RED Corresponding with fire, is the color of happiness and is meant to bring good luck, prosperity, celebrat...

The website design in Vietnam (Ha noi & Ho Chi Minh city) is quickly booming with the rise of ecommerce, mobile gaming, and online marketing. While the majority of businesses in Vietnam has not yet realized the power of the internet, many are embracing this new change to take over the market. In 2015, for the first time, Cushman & Wakefield releases global comprehensive report which ranks Vietnam at the world’s premier destination for business process outsourcing. Two years passed, and Vietnam is still one of the top destinations for IT service outsourcing. In fact, several of the global top tech companies have opened offices in Vietnam to take advantage of the growing IT work force. While the majority of the website in Vietnam is still 10 years behind the world with generic layout, unfriendly design, incompatible web pages, things are changing. A number of business owners have realized that website is a useful tool, and a worthy investment to quickly reach potential c...