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Optimize your Search Engine Result Page (SERP) snippet

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Search Engine Result Page (SERP) are the result pages that contain the result of a search query. Sample search engine result page Each result in this page is often called SERP snippet or SERP item. Search Engines uses the content from your website to generate the content of these snippets.   Search engine result page snippet has 3 main components Note:   search engines have custom algorithms to generate the snippets, the general rules to use title, description and link do not always apply. As you can see in the example above our title is cut short and some of the words are not displayed. It's very important to take note of this, imagine if you use a very long title and the most important keywords are not displayed then you may not capture the users' immediate attention. How does Google display the SERP text content? Now that you know Google is truncating the text content displayed in the SERP snippet, it's important to understand how Google is