Car Dealers website design tips and development
Car Dealers website design tips and ideas
Explore best practices for Car Dealers websites to improve your current site or get new ideas. Check some free sample sitemaps and user-flows that you can use for your website.
A brand-focused, professional website attracts visitors, and encourages engagement
1. Over view
A visually appealing, well-structured website attracts visitors, and captures leads
Vehicle sales through online dealerships and their associated home deliveries have become a relatively popular purchase option in the age of COVID-19. Our prediction is that hybrid online/offline sales will continue to grow even after the pandemic.
Around 86 percent of consumers research vehicles online before ever walking into a dealership, making a winning website vital. Professionally designed, well-structured websites can help your business win more deals and collect more leads.
2. Goals
- Impress at first sight
You have less than 5 seconds to make an impression. Ideally, your website should make your potential buyers fall in love with your inventory on first sight, and capture their information and interests.
- Show your personality
There is a culture and personality to every dealership - whether it is ultra-professional or wonderfully quirky. Do not be afraid to show your customers who you are and what they can expect when they visit you.
- Nurture the relationship
Your business can benefit greatly from loyal customers and word-of-mouth when you deliver great products and services. Integrate your website and CRM system to capture leads and deliver personalized content.
- Choose a flexible platform
As an auto dealer, you may want to update your website regularly, add new inventory, update the content. An intuitive and flexible website platform can help you to spend less time on tedious tasks and more time on conversion.
3. Features
A few useful tips that can help your website
- Use high quality photos and videos
Your website visitors will shop almost exclusively visually, you high-quality photos and videos to make them fall in love at first sight. You can attract more visitors by offering useful videos that assist them in their research.
- Be active on social media
Approximately 38 percent of car buyers consult social media sites before buying a vehicle. Join every social media network, including Facebook, Twitter, Instagram, etc. Re-purpose your content to share on these social media networks.
- Make it easy to get in touch
Give your visitors various options to contact you. Some people may prefer a quick phone call while others may opt for the good old form. Offer live chat and video calls to start talking to prospects right away.
- Get listed on local directories
Google Business, Bing Places, Facebook business are free. Are there any other (possibly free) listing directories where you operate? Make sure you get listed. Depending on your market, you can also list your vehicles on Autotrader.com, Cars.com, Edmunds.com, and other marketplaces.
- Build trust from the get-go
Include your contact information, certificates, awards, and relevant technical information. By being legitimate and trustworthy, you show your prospects and clients that they can trust you.
- Show off your reviews
Feature your best reviews and ratings on your website. You might consider asking clients for testimonials instead if you don't have a lot of reviews. Information should be displayed prominently and easily accessible.
- Offer free quotes & payment options
Move shoppers from browsing to buying with easily accessible quote forms, additional promotions, and limited offers. Moreover, you can offer different payment options and financing options to attract buyers.
- Offer direct-to-customer sales
Utilize e-commerce to offer fully customizable orders, services, and payment options to your customers. If you offer home delivery, keep your customers updated by showing order status on your website.
4. Solution
We have created working solutions for breweries
- Free consulting
Our experts with experience in the digital marketing industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
- Development & Customization
We will customize the layout according to the agreement, ensure that it meets all expectations, and perform great on all devices. Basic SEO will be set up and 3rd party integrations will be smoothed out.
- Training & Data entry
We will provide a one-on-one training session along with all the necessary documents for you to manage and update your website. We can assist you with the initial batch of data entry if you have all the necessary text, images, and videos ready.
- Deployment & Support
We will assist you to point your domain or sub-domain to the new website whenever you are ready. Technical support can be reached anytime to provide further help and support that you need to run your campaigns smoothly and succesfully.
Auto service website design, development solution
We understand the brewery industry and have put countless hours into perfecting the website design and features.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest. What's Included:
- Consulting from experts
- User-centric design for agency
- Built-in features & integration
- Powerful platform to manage
- Fast, Secure, and Reliable hosting
- Unlimited technical support
