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Showing posts from March, 2017

Optimize your Search Engine Result Page (SERP) snippet

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Search Engine Result Page (SERP) are the result pages that contain the result of a search query. Sample search engine result page Each result in this page is often called SERP snippet or SERP item. Search Engines uses the content from your website to generate the content of these snippets.   Search engine result page snippet has 3 main components Note:   search engines have custom algorithms to generate the snippets, the general rules to use title, description and link do not always apply. As you can see in the example above our title is cut short and some of the words are not displayed. It's very important to take note of this, imagine if you use a very long title and the most important keywords are not displayed then you may not capture the users' immediate attention. How does Google display the SERP text content? Now that you know Google is truncating the text content displayed in the SERP snippet, it's important to understand how Google is

Choose the right colors for your website

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When designing a website one essential factor is knowing your audience, using the right elements and colors will help in the success of your website. What would work for people in Europe or America (western cultures) perhaps won’t be appealing to people living in Japan or any of the Asian culture countries. Deciphering the way people respond to color is not an exact science, many factors are involved, from hundreds of accumulated culture of your country or region, religion or personal experience.   As a person that was born in a western culture but that currently work a web design company in Vietnam, I had to learn all the new meanings and psychology of colors. Choosing the right combination of colors will affect if the user feels engage or not with the message that you are trying to communicate. Below you will find some of the meaning of the general color wheel. RED Corresponding with fire, is the color of happiness and is meant to bring good luck, prosperity, celebration,

Web design in Vietnam

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The website design in Vietnam (Ha noi & Ho Chi Minh city) is quickly booming with the rise of ecommerce, mobile gaming, and online marketing. While the majority of businesses in Vietnam has not yet realized the power of the internet, many are embracing this new change to take over the market. In 2015, for the first time, Cushman & Wakefield releases global comprehensive report which ranks Vietnam at the world’s premier destination for business process outsourcing. Two years passed, and Vietnam is still one of the top destinations for IT service outsourcing. In fact, several of the global top tech companies have opened offices in Vietnam to take advantage of the growing IT work force. While the majority of the website in Vietnam is still 10 years behind the world with generic layout, unfriendly design, incompatible web pages, things are changing. A number of business owners have realized that website is a useful tool, and a worthy investment to quickly reach potential c