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Showing posts from April, 2017

Maximize your website return on investment

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Your website is an investment, if you manage it smartly, it can generate great profits for you. You invested money and time into your website not just to have a website, but with hope that your investment will lead to greater visibility, leads, sales and most importantly the bottom line. Lets see how you can make the most out of your investment. Utilize the website as your lead tool The very first thing a potential client/partner usually does is visiting the organization's website. The website which is always available online (or should be), and always updated with the latest news and information (or should be) is no doubt a good source for information about the company. A smoothly functioning and well designed website is an effective presales tool for an organization. Via the company website, the visitors can understand more about the products, services, or solutions it offers; and may consider taking the next step as a qualified lead with the organization's salesforce.

What is SSL and why you should use it

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"SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers." Transport Layer Security (TLS) is the successor to SSL but since SSL is by far most common term on the Internet people still use SSL when talking about these terminologies. Without SSL, all the data transferred between you and the webserver can be intercepted by others. For eCommerce websites that take customer's sensitive information, this could mean hacked credit cards and other information. For other types websites, this could mean that the 3rd parties can easily track your browsing traits. How to know if your site is using SSL Look at the URL of the website. If it begins with “https” instead o