website design tips and development
Auto Parts website design tips and ideas
Explore best practices for Auto Parts Retailers websites to improve your current site or get new ideas. Check some free sample sitemaps and user-flows that you can use for your website.
A brand-focused, professional website attracts visitors, and encourages engagement
1. Over view
An professional, well structured website builds trust, and generates sales
Many people were forced to work remotely due to COVID-19. As a whole, the auto industry has been experiencing a period of uncertainty. As necessity is the mother of invention, it has never been more important to use digital technology to reach out to your customers.
The key to winning deals and generating more leads is investing in a professionally designed, well-structured website.
2. Goals
- Impress at first sight
You have less than 5 seconds to make an impression. Describe what you do in plain English. A well-built, user-friendly website boosts the trust of visitors and makes the entire buying process easier to complete.
- Make it a pleasant journey
You may have tons of parts and services show, but your clients do not have all the time in the world. Simplify your navigation and make sure it's easy for your customers to find what they need.
- Provide social proof
The majority of consumers trust peer recommendations over paid advertising. The fact is, more than half of your potential guests won't reach out without reading reviews. Reviews, ratings, and awards should be proactively collected for your business and displayed prominently on your website.
- Choose a flexible platform
You will need to regularly update your website, add new parts, update content, and capture leads. An intuitive and flexible website can help you to spend less time on tedious tasks and more time on conversion.
3. Features
A few useful tips that can help your website
- Use high quality photos and videos
Whenever possible, you should provide high-quality photos of your parts. Customers can avoid the risk and inconvenience of buying the wrong parts with these photos, which in turn builds their confidence and trust in your store.
- Provide comprehensive search
If you sell many products, offer a variety of options to filter your products by year, model, make, etc. A recent development in image search can also make it easier for your customers to locate parts.
- Make it easy to get in touch
Give your visitors various options to contact you. Some people may prefer a quick phone call while others may opt for the good old form. Live chat and video chat are new ways to instantly communicate with your customers.
- Get listed on local directories
Google Business, Bing Places, Facebook business are free. Are there any other (possibly free) listing directories where you operate? Using aggregator tools like Yext or Moz Local can help you publish your information across multiple directories.
- Build trust from the get-go
Include your contact information, certificates, awards, and relevant technical information. By being legitimate and trustworthy, you show your prospects and clients that they can trust you. Display easy refund and return options prominently if you offer them.
- Show off your reviews
Feature your best reviews and ratings on your website. You might consider asking clients for testimonials instead if you don't have a lot of reviews. Information should be displayed prominently and easily accessible.
- List your products on marketplaces
Marketplaces such as Amazon and eBay have severe competition and high commission fees, but in return, you get huge exposure. If you do things right, you can then drive customers to your website and convert them into loyal customers.
- Offer direct-to-customer sales
Utilize e-commerce to offer fully customizable equipment, services, and payment options to your customers. If possible, include an in-store pickup option and online support (video, chat) to assist your customers.
4. Solution
We have created working solutions for breweries
- Free consulting
Our experts with experience in the digital marketing industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
- Development & Customization
We will customize the layout according to the agreement, ensure that it meets all expectations, and perform great on all devices. Basic SEO will be set up and 3rd party integrations will be smoothed out.
- Training & Data entry
We will provide a one-on-one training session along with all the necessary documents for you to manage and update your website. We can assist you with the initial batch of data entry if you have all the necessary text, images, and videos ready.
- Deployment & Support
We will assist you to point your domain or sub-domain to the new website whenever you are ready. Technical support can be reached anytime to provide further help and support that you need to run your campaigns smoothly and succesfully.
Auto parts website design, development solution
We understand the brewery industry and have put countless hours into perfecting the website design and features.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest. What's Included:
- Consulting from experts
- User-centric design for agency
- Built-in features & integration
- Powerful platform to manage
- Fast, Secure, and Reliable hosting
- Unlimited technical support
