Breweries website design tips and development

Breweries website design tips and ideas

Explore best practices for Breweries websites to improve your current site or get new ideas. Check some free sample sitemaps and user-flows that you can use for your website.

A brand-focused, professional website attracts visitors, and encourages engagement

1. Over view

Brand equity can be the most valuable asset for breweries. The focus of most companies has been on building and maintaining consistent brand elements and themes to build trust and familiarity. When it comes to building your brand's image online, your website is the single most important factor that you have complete control over.

An effective website can serve as an important touchpoint in your marketing campaigns for engaging fans and collecting feedback. You can use your website to show off the latest products, behind-the-scenes, and on-brand humor, and sell directly to consumers.

2. Goals

• Impress at first sight

     Your website should load fast and look great on your potential customers' devices. It is important to have a design that corresponds to your brand elements and themes.

• Make it a pleasant journey

     Visitors to your website may include customers, investors, and publishers. It's important to create content and navigation flows that cater to the unique requirements of each target audience.   

• Differentiate yourself

        Connect with your customers by telling an authentic story about your brand. Let people know what makes your brand and your products so special that they should try them.

• Embrace technologies

        Some of the technologies that can enhance customer engagement and experience include videos, social media, content marketing, and interactive games.

3. Features

A few useful tips that can help your website

• Make your website design responsive

        More than 60% of searches are now conducted on mobile devices. A business cannot afford to miss out on half of the potential clients looking for them.

• Use high-quality photos and videos

        Don't skim on photos (and videos if you can afford it). Consider adding a gallery of sexy beverage photos, brewing process, and high-quality ingredients you use. 

• Focus on content marketing

        Update your customers with new brews, beer venues, food pairing, upcoming promotions. Incentivise and share user-generated content on your website and your social channels.

• Promote season and short-run drinks

        A great driver of sales is the fear of missing out. Seasonal and limited-edition batches are extremely popular with craft enthusiasts. It's exciting to see something new every season.  

• Be active on social media

        Connect and interact with your visitors as much as possible. Reach out to them via social media. Repurpose your content to different formats and target audiences.

• Provide social proof

        Consumers trust reviews from real people. Show happy customer reviews on your website. Encourage them to post their experience on their favorite social platform with the hashtags you suggest. 

• Invest in e-commerce platform

        A direct-to-customer sales strategy can help small breweries acquire an additional source of income and new customers. When used wisely, it can be an effective way to promote new products and test out the market before their official introduction.

• Join forces with others

        Covid-19 has put many breweries out of business, while others are struggling to survive. Don't do this alone, join forces with others to cross-promote and cross-sell your products.

4. Solution

We have created working solutions for breweries

• Free consulting

        Our experts with experience in the digital marketing industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement. 

• Development & Customization

        We will customize the layout according to the agreement, ensure that it meets all expectations, and perform great on all devices. Basic SEO will be set up and 3rd party integrations will be smoothed out.

• Training & Data entry

        We will provide a one-on-one training session along with all the necessary documents for you to manage and update your website. We can assist you with the initial batch of data entry if you have all the necessary text, images, and videos ready.

• Deployment & Support

        We will assist you to point your domain or sub-domain to the new website whenever you are ready. Technical support can be reached anytime to provide further help and support that you need to run your campaigns smoothly and succesfully.

Brewery website design, development solution

We understand the brewery industry and have put countless hours into perfecting the website design and features.

You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest. What's Included:

• Consulting from experts
• User-centric design for agency
• Built-in features & integration
• Powerful platform to manage
• Fast, Secure, and Reliable hosting 
• Unlimited technical support